When the Private Equity Beat blog of the Wall Street Journal features a post about barbecue, it’s worth reading. And they posted a good one toward the end of 2009. In “Debating Evolution – Barbecue Evolution, That Is,” WSJ blogger Josh Beckerman, who admits he is no dyed-in-the-pig-wool barbecue fundamentalist, nonetheless takes a creationist-worthy stand against the so-called “evolution” of ‘cue.
What has Beckerman riled up? This press release entitled “The Barbecue Evolution” that was put out by a large company called Sadler’s. The press release says, in part: “BBQ isn’t just for backyard parties anymore. Sophisticated barbecue was named a Top 10 Flavor Trend in 2009 by Flavor & The Menu and is predicted to go even more upscale with ethnic and regional flavors in 2010… .”
Beckerman responds to Sadler’s slick press release with fire and brimstone worthy of, well, a BBQ Jew, writing that he has no problem with the concept of mass-produced pit-smoked ‘cue but he’s “not so sure about brisket bow-tie pasta, one of the recipes – along with pulled pork Asian wraps and shaved pork quesadillas – that the company offers to ‘customers who want to experiment with upscale barbecue trends.’”
He continues his sermon, offering, “Nor do we completely agree that ‘mango salsa or chipotle sauces are ideal compliments to the hardwood flavors of authentic, pit-smoked barbecue meats.’ Although fusion has its place in the world of food, we think barbecue may not be that place.”
Preach it, Beckerman!