The Food Effect

Are you aware that one in five children in North Carolina is hungry?  That is the eye catching statistic cited by Lindsay Gsell of New Media Strategies, who contacted me to share information about a new partnership designed to raise awareness of and combat hunger in the Tar Heel state.

As Lindsay writes, “The Food Effect, a new partnership between the North Carolina Pork Council and the North Carolina Association of Feeding America Food Banks, was created [recently] to combat this issue across the state. This initiative provides North Carolinians a way to give time, voices and funding to these food banks. You can learn more about hunger statistics in North Carolina and where we stand in national rankings by visiting The Food Effect’s website.

Check out what Alan Briggs, Executive Director of the NC Association of  Feeding America Food Banks has to say about the campaign in this YouTube video,  or watch this video from News 14 Carolina.

By donating a few dollars, spending a Saturday volunteering or making friends and family aware on Facebook, we can make a difference in the lives of these children. To find out more about donating your time, your money or your voice, visit Spread the word by liking The Food Effect on Facebook at, or follow the project on twitter at @thefoodeffect.”

This looks like a great cause, thanks to Lindsay for sharing it with us.


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