Below is an advertisement from the 1956 yellow pages for Saul’s Barbecue in Raleigh. Thanks to hog historian/swine sociologist John Shelton Reed, who sent me a photocopy of the ad, which he came across in the archives of the fabulous North Carolina Collection at UNC-Chapel Hill’s library.
My favorite elements of the advertisement are its emphasis on local sourcing of ingredients (not just a 2010s selling point, it turns out) and, of course, the priceless plug at the bottom of the page. I’m not sure if the Temple of the BBQ Jew would count as an acceptable “church of my choice” but maybe. If any of you readers remember Saul’s, leave a comment, as I’d love to hear about the place.
Filed under: 'Cue Culture |