Regional grocery store giant Food Lion is based in Salisbury, NC, one of the most important (if underappreciated) barbecue towns in North Carolina due to its role as perhaps the birthplace of so-called “Lexington-style” barbecue. Thus, one might expect that the folks at Food Lion would understand how to properly use the word “barbecue.” One would be wrong.
Food Lion is currently offering a promotion called “Backyard BBQ with Keith Urban.” Does this contest offer as a grand prize a Salisbury area pig pickin’ with the New Zealand-born pseudo-country star? No, it does not. Rather, by purchasing a bag of Kingsford Charcoal or a bottle of (ahem, cough cough) KC Masterpiece sauce, shoppers are entered into a contest to attend a “BBQ” (i.e., a cookout) in Nashville, TN with Mr. Urban. According to Food Lion’s website, no purchase is necessary (except for the charcoal or sauce?) to win this “intimate VIP experience.”
I am sure Keith Urban can throw a mean cookout, but no intimate VIP experiences for me, thank you very much. I’ll stick to pork shoulders cooked over hickory coals and flavored with some Salisbury-made dip.