SCNB Marching Across the Border

Perhaps taking an, ahem, cue from the evil regional foodways-destroying giant good folks at Dickey’s Barbecue Pit, North Carolina’s own Smithfield’s Chicken ‘N Bar-B-Q is looking to push its pulled pork beyond the state’s borders.  The company, which features more than 30 locations across the Tar Heel State, decided recently to sell franchises in other states.  Displaced North Carolinians, this could be your chance to bring a taste of home to whatever God forsaken land you live in–Utah, New York, TEXAS!



Notably, Smithfield’s is expanding beyond the state’s borders under the awkwardly-acronymed name SCNB CHICKEN ‘N BAR-B-Q. It sounds like the latest boy band to me, but what do I know?  Presumably the town of Smithfield didn’t test well in market research.  Oh well.

Best of luck to Smithfield’s, SCNB, NKOTB (New Kids Offering the Barbecue) or whatever identity they settle on.  Go out there and show America what North Carolina barbecue is like! (Or at least what a mainstream facsimile of NC barbecue is like.)

2 Responses

  1. Stupid. People will assume it means South Carolina National Bank. They should keep the name as is. And expand into western NC, first. Don’t have any here in the Charlotte area.

  2. Count your blessings. You don’t want one in the Charlotte area. Their motto should be “Nothing is better than our barbecue.” I would agree: Nothing *is* better.

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